What does a business systems consultant actually do?

I design and build the operational systems behind a business: the Shopify store, the CRM, the support desk and the automation that connects them, so orders, tickets and customer data move without manual work.

Do you work with businesses outside New Zealand?

Yes. Most of my case studies are with US and Australian companies. I am based in Auckland and take on NZ, Australian, US and UK clients.

How is this different from hiring an agency?

You work directly with the person building the system. Every implementation is documented so your team can run it without me afterward.

Auckland, New Zealand — Business Systems Consulting

Your business runs on systems.
I make sure they work for you.

I design and build the Shopify stores, CRM workflows, support systems and AI automation that turn manual operations into ones that run themselves, so your team spends less time on admin and more on customers who buy again.

Book a discovery call → See results

14+YEARS DELIVERING

21k+UPWORK HOURS

100%JOB SUCCESS SCORE

4SYSTEMS, ONE EXPERT

Md Rakibul Islam, business systems consultant, Auckland New Zealand

98%CLIENT SATISFACTION

85%AVG. SALES LIFT

Automate operations

Less manual admin, fewer dropped handoffs.

Improve CX

Support systems customers actually trust.

Grow revenue

Systems built to compound, not just launch.

14+YEARS

Operator, not adviser

Not a freelancer.
An operator who's run these systems.

I've run Zendesk for 1,000+ agents at Upwork Inc. processing 5 million tickets a year, and built Shopify Plus infrastructure serving 300,000+ customers over seven years. I document everything so your team can run it without me.

Client satisfaction98%

Job success score, Upwork100%

Work with me →

Core services

Four systems. One consultant who has run all four in production.

Not a generalist agency spreading one senior person across ten disciplines. These four, deeply, for 14 years.

Shopify & Shopify Plus

Custom theme builds, checkout optimisation and integrations that connect your store to fulfilment, CRM and marketing.

↑ 85% average sales lift

Explore service →

Zendesk & CX

Enterprise-grade ticketing, routing and SLA design, built from running support for 1,000+ agents at Upwork Inc.

↓ 35% resolution time

Explore service →

HubSpot & CRM

Lifecycle workflows, lead scoring and attribution reporting, currently delivered at NZTE.

50+ CRM implementations

Explore service →

AI Automation

AI support triage and agents that connect directly to your CRM and helpdesk through MCP.

↓ 40% order-related tickets

Explore service →

Selected case studies

Real engagements. Documented numbers.

No "up to" asterisks. Every figure below is from a completed engagement.

Zendesk / CX

Upwork Inc. · USA · 2016–2021

Zendesk for a 1,000+ agent operation processing 5M tickets a year

Custom workflows, SLA frameworks and Salesforce, Jira and Slack integrations via REST API.

↓ 35% agent resolution time

Shopify / CX

DYLN · Irvine, California · 2016–2023

Shopify Plus + Zendesk for a 300k+ customer DTC brand

Built the store post-Kickstarter and maintained it seven years, syncing fulfilment data to support.

↓ 40% order tickets · ↑ 30% revenue

Zendesk / CX

Apollo Internet · Cape Town, SA · 2022–2023

Zero to fully operational support system for a national ISP

No ticketing infrastructure existed. Built the desk, AI chatbot and analytics stack from scratch.

↓ 90% response time from day one

Shopify

727 Digital · California · 2023–2024

Lead Shopify developer across 15+ simultaneous client stores

Conversion-focused storefronts and upsell mechanics for a high-volume digital marketing agency.

↑ 85% sales · 98% client satisfaction

CRM

NZTE · New Zealand · 2026 →

HubSpot portal optimisation for NZ's national trade agency

Lifecycle workflow redesign, lead scoring and attribution reporting.

50+ CRM implementations, career-wide

CRM / Migration

Multi-brand migration · 2023

230,000 tickets migrated across three brands, zero data loss

Automated tag mapping and a phased cutover plan under live support load.

150k+ tickets, zero data loss

View full portfolio, 100+ projects →

Client feedback

What clients say after the handover, not the pitch.

★★★★★

"Rakibul built our entire Shopify store from zero, payments, 3PL, subscriptions and email flows. Seven years later it's still running flawlessly."

Dorian Ayres, Founder & CEO

DYLN · Client since 2016

★★★★★

"Rakibul rebuilt our entire Zendesk from scratch in under three weeks. Response times dropped on day one, and our team actually enjoys using it now."

Keyur Patel, CEO

SaaS Platform · San Jose, California

★★★★★

"Deep HubSpot expertise and excellent communication. Delivered exactly what was scoped, fully documented. Our team can run it without him now, which was the goal."

Daniel Gray, Marketing Director

ERC Togather · Florida, USA

★★★★★

"98% client satisfaction across our entire agency portfolio. Rakibul handles complexity that other developers turn down, and delivers cleanly every time."

Cody Neer, CTO

727 Digital · California

★★★★★

"Zero to a fully operational support desk in days, not months. The response time drop on day one was the first thing our customers noticed."

Operations Lead

Control campaigns, flows, lists and segments through natural language.

Profile search with CLV data
Campaign and flow management
Metrics and event tracking

View on MCPize →

Works with any MCP-compatible AI clientClaude DesktopCursorWindsurfGPT-4o

Custom MCP build enquiry →

Let's talk

Your systems are either making money or losing it.

30 minutes, no pitch deck. Tell me what's broken and I'll tell you honestly whether I can fix it, how long it'll take, and what it'll cost.

✉

hello@mrakibulislam.com

☎

+64 22 127 3952

linkedin.com/in/rakibul

Upwork · Top Rated Plus

Currently accepting projects

Based in Auckland (GMT+12). Available remote, hybrid or on-site NZ. US, AU and EU hours fully accommodated.

First name

Last name

Business email

Company

I need help with

Approximate budget

Tell me about your challenge

✓ Message sent to hello@mrakibulislam.com
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